I partner with founders to turn ambitious growth plans into stronger profits and the cash to keep growing.
I'm a commercial and strategic CFO, business partner and adviser helping founders grow profitably and fund what comes next. I bring over 20 years' experience, including 10 as CFO of privately owned, PE-backed and self-funded businesses. I've helped grow a loss-making £10m business into a profitable £75m global business.
My experience spans DTC, fashion, retail, food, FMCG, health and beauty, wellness and subscriptions, including Vivobarefoot, McDonald's, Pentland and David Lloyd.
I know the pressures: cash runway, funding and buying stock ahead of sales. I work with marketing, merchandising and supply chain, linking CPO and customer lifetime value to range building, stock turn, profit and cash. I use strategic scenario planning to manage risk, find marginal gains and turn strategy into rolling forecasts and daily and weekly targets.
If you're drowning in data but starved of wisdom, I make complex information clear and useful, giving teams the tools to make faster, better decisions.
Book a private video call to get personalized advice and guidance.