Director, Demand Gen & RevOps | B2B SaaS | AI Practitioner | $4.2M Closed Revenue | 28 AI Certifications
I've spent 20 years running B2B marketing and revenue operations, mostly at SaaS companies. I've built the campaigns, designed the pipelines, and fixed the HubSpot instances myself.
When a company tells me it needs more leads, I usually find a different problem. Sales and Marketing don't agree on what a qualified lead is, the CRM stages don't match how buyers decide, and the forecast is a guess. Fix those first and marketing spend starts showing up as revenue.
Some results: $4.2M in new revenue from a demand gen program I built, CPL cut from $1,000 to under $50, a sales cycle cut from 8 months to 3, and average deal size doubled.
Ask me about: • Getting more pipeline from the budget you have • Fixing a messy HubSpot or Salesforce instance • Lead routing, SLAs, and Sales-Marketing handoffs • Building a forecast leadership trusts
Based in Dallas. Outside of work, I chair Autocare Haven, a vehicle-donation nonprofit.