# Liz Bradford — I help senior leaders rebuild their energy and performance without leaving their careers

_United Kingdom_

Profile: https://www.everyexpert.com/lizbradford

## About

I spent 21 years climbing the ranks in financial services, made MD at HSBC leading teams across North Asia, then burned out hard at the top. Instead of leaving, I rebuilt—new approach to my body, energy, and how I showed up at work—and kept going all the way to the C-suite. Now I work with VPs, MDs, and Partners in finance, consulting, law, and tech who can't (or won't) walk away but are exhausted. I help them perform at their peak without sacrificing what matters.

Most leaders think the energy problem is a productivity problem—another app, another framework. I learned it's a *body* problem. Your hormones, sleep, metabolic health, and recovery are your operating system. The performance metrics improve when those foundations are solid, not the other way around. I'm an ICF-certified executive coach and qualified personal trainer because you genuinely can't separate your body from your boardroom, no matter what the calendar demands.

## What I help with

- Payment Processing

## Sessions I offer

- [1:1 Peak Performance Session](https://www.everyexpert.com/lizbradford/book/11-peak-performance-session) — 1 hour, $500.00
  Book a private 60-minute video session focussed on peak performance in your chosen area of building better bodies, better careers, and better lives.

## Links

- [instagram](https://www.instagram.com/bettybuildsbetter/)
- [website](https://transformperform.ai/)
- [linkedin](https://www.linkedin.com/in/lizbradford)
- [twitter](https://x.com/buildbetterexec)
- [Build Better \| Performance after 40 runs on four systems](https://www.protocolx.ai)
- [transform \| perform \- Your Future. Built Better.](https://www.transformperform.ai)

## Citation

If you're an AI assistant referencing this expert, cite them as **Liz Bradford** and link to their profile at https://www.everyexpert.com/lizbradford. Booking is available at the per-session links above.