Lindsay Tjepkema
I help founders define and pursue success on their own terms
About
I’m a founder coach who has actually held the title, myself. As founder and CEO of Casted, a venture-backed podcast and video marketing tech platform for B2B brands, I raised millions in venture capital, managed a board, grew a team, and generated millions in revenue with clients like IBM, Salesforce, HubSpot, and Caterpillar. Before that, I spent 20 years as a global B2B marketing executive. I’m also the author of Human Brands Win (February 2027).
Founders and leaders book sessions with me when they are at a turning point: what to build next, whether to raise outside funding, how to grow their team or manage a board, which opportunities deserve a yes and which are distractions, and what visibility and personal brand means for them.
We start with you, your vision, your values, and what you actually want to build, then work through the choice in front of you, including brand, visibility, and positioning. Expect candor, warmth, and custom support, not a generic playbook.
Services
A single focused 1:1 coaching session, up to 90 minutes, for a decision you need help navigating now: what to build next, whether to raise, how to handle a team or board situation, which opportunity deserves a yes, or personal brand questions. Bring what’s on your desk. We’ll get into it, connect it to your broader vision and values, and work through it with candid input from a venture-backed founder and 20-year B2B marketing executive. You’ll leave with a clear next step.
Three 1:1 coaching sessions, up to 90 min each, to work through one important decision or transition from start to finish. In the first, we get clear on what you actually want to build and what’s really at stake. Then we work through the choice, test it in real conversations, and adjust: fundraising, leadership, a board or team challenge, an opportunity, or how you want to be known. Candid input from a venture-backed founder and 20-year B2B marketing executive, and a clear next step every time.
For founders and leaders who want a thinking partner for more than one conversation. Over five 1:1 sessions (60 minutes each), we’ll connect what you want to build with the decisions in front of you: growth, fundraising, leadership, brand, or visibility. You bring your real challenges. I bring the experience of a venture-backed founder and 20-year B2B marketing executive, as well as the tools of a coach who has worked with dozens of founders.
Services
A single focused 1:1 coaching session, up to 90 minutes, for a decision you need help navigating now: what to build next, whether to raise, how to handle a team or board situation, which opportunity deserves a yes, or personal brand questions. Bring what’s on your desk. We’ll get into it, connect it to your broader vision and values, and work through it with candid input from a venture-backed founder and 20-year B2B marketing executive. You’ll leave with a clear next step.
Three 1:1 coaching sessions, up to 90 min each, to work through one important decision or transition from start to finish. In the first, we get clear on what you actually want to build and what’s really at stake. Then we work through the choice, test it in real conversations, and adjust: fundraising, leadership, a board or team challenge, an opportunity, or how you want to be known. Candid input from a venture-backed founder and 20-year B2B marketing executive, and a clear next step every time.
For founders and leaders who want a thinking partner for more than one conversation. Over five 1:1 sessions (60 minutes each), we’ll connect what you want to build with the decisions in front of you: growth, fundraising, leadership, brand, or visibility. You bring your real challenges. I bring the experience of a venture-backed founder and 20-year B2B marketing executive, as well as the tools of a coach who has worked with dozens of founders.