Lida Tohidi

After 18 years building, marketing, and scaling products I've learned that most growth challenges aren't product problems, they're clarity problems. I've built a fintech product to 10,000+ users, created a startup incubator that supported $500M+ in funding, led teams at 23 Design before its acquisition by frog, and spoken at Google, Microsoft, and LinkedIn. Across all of it, the pattern holds: the teams that break through aren't the ones doing more, they're the ones who get clear.

I help founders and leadership teams who have traction but feel stuck. Together, we uncover what's really holding growth back, simplify competing priorities, and align product, positioning, and execution around what will actually move the business forward. Clients often come to me when they're asking:

• Growth has stalled. What are we missing?
• Our roadmap is a mile long. What should we cut?
• My team is busy, but not aligned. How do we focus?
• We have too many opportunities. Where should we place our bet?