I help service businesses find the friction in their client experience — and figure out what to fix first.
I've spent my career at the intersection of technology, customer experience, operations, UX, ecommerce, and marketing — figuring out why digital experiences and business processes become more complicated than they need to be.
I've led digital products and technology transformations in enterprise environments, and I've also run ecommerce operations for a small business. Those two perspectives taught me the same thing: whether you're a large organization or a three-person team, unnecessary friction costs time, money, and energy.
Now I help business owners find that friction in their client experience — from inquiry and intake through onboarding, delivery, and communication.
My approach is practical: no jargon, unnecessary software, or giant transformation projects. Just an experienced outside perspective, a clear look at what's happening, and help deciding what is actually worth fixing.
Bring me the messy version. That's usually where the interesting stuff is.