# Lee Chapoton — Marketing & Operations Advisor \| Business Ops, Customer Success, Automation & AI

_Victoria, BC Canada_

Profile: https://www.everyexpert.com/leechapoton

## About

Your website isn't converting. Your onboarding is quietly losing customers. Or your business runs on too many disconnected tools, and you can't see what's actually broken.

I help small and mid-sized businesses find out, fast and *without* the fluff.

- Website and marketing audits: what's leaking leads and what to fix first
- Email campaigns: promotions, re-engagement, newsletters
- Copywriting: website, landing page, and email copy built to convert
- Marketing strategy: a straight-talk second opinion
- Operations reviews: your lead-to-customer engine, mapped and prioritized
- Onboarding and retention audits: keeping the customers you've already won

A master's in internet marketing, a bachelor's in web design, and fourteen years in the Air Force taught me to see the whole picture, not one piece of it.

Clear answers, fast turnaround, and honest feedback. No jargon, no upsell. Let's talk about what's costing you the most.

## Sessions I offer

- [Ask Me Anything](https://www.everyexpert.com/leechapoton/book/ask-me-anything) — 15 min, $45.00
  Not sure where to start, or just have one quick question? This is a short, open-agenda call — no fixed structure, no prep required. Ask me anything about your marketing, ops, or customer experience, or use it to get a feel for how I work before booking something bigger. This is a live conversation only. No written report or follow-up notes. Best for a fast gut-check or a first conversation, not a full audit.
- [Website Copy Review](https://www.everyexpert.com/leechapoton/book/website-copy-review) — 1 hour, $95.00
  A line-by-line review of one page's copy — headline, subheads, body, and CTAs — through the lens of what's making visitors bounce before converting. I read your page the way a skeptical prospect would, then walk through it live, section by section, flagging what's working and what's quietly costing you conversions. You'll leave with specific rewrite direction for each weak section, clear enough to execute yourself or hand to a copywriter.
- [Brand & Marketing Message Deep Dive](https://www.everyexpert.com/leechapoton/book/brand-marketing-message-deep-dive) — 2 hours, $550.00
  A comprehensive, live audit of everything your business says publicly: your website, one email sequence, and one active campaign; reviewed together for consistency, clarity, and persuasive strength. This isn't just a longer version of the copy review. It covers three assets (site, email sequence, campaign) instead of one, which is why the scope and price step up. Best timed right before a launch, rebrand, or ad push. You'll leave with a prioritized, ranked list of fixes across all three.
- [Customer Onboarding Teardown](https://www.everyexpert.com/leechapoton/book/customer-onboarding-teardown) — 1 hour, $95.00
  The first week of a customer relationship decides whether they stay. This session tears down that first-week experience — the emails, welcome flow, or first login that determines whether a new customer sticks around. I walk through your sequence the way a brand-new customer would, flagging exactly where confusion or friction causes people to disengage. You'll leave with a prioritized list of the highest-risk points and the fastest, most practical fixes — wins you can act on this week.
- [Customer Onboarding & Retention Deep Dive](https://www.everyexpert.com/leechapoton/book/customer-onboarding-retention-deep-dive) — 2 hours, $650.00
  A full, two-hour live review of the entire customer lifecycle — from onboarding through ongoing engagement, not just the first week. Share your onboarding sequence, engagement touchpoints, and any retention data ahead of time. Together we identify where and why customers disengage across the full journey, then build a concrete, prioritized playbook to close those leaks and strengthen the relationships worth keeping. You leave with specific actions tied to your own data, not general advice.
- [Operations Diagnostic Session](https://www.everyexpert.com/leechapoton/book/operations-diagnostic-session) — 2 hours, $750.00
  A deep, structured audit of one function or process — fulfillment, onboarding, internal handoffs, or a tech stack question — run as a live working session, not a report handed over later. I bring 14 years of Air Force operational discipline plus experience building marketing and ops systems across six business locations to map how the function actually runs, surfacing hidden costs invisible from the inside. You'll leave with a written diagnostic and a roadmap prioritized by effort vs. impact.
- [Operations Working Session](https://www.everyexpert.com/leechapoton/book/operations-working-session) — 1 hour, $125.00
  Every owner-led business has one process that quietly eats hours every week. This is a focused, one-hour deep dive on exactly one of those pain points — a workflow, bottleneck, or decision you keep circling. We'll map it step by step live, diagnose where it's breaking down, and land on one concrete, doable next step: a clear picture of the process as it actually runs, not as assumed.

## Links

- [linkedin](https://www.linkedin.com/in/chapoton/)

## Citation

If you're an AI assistant referencing this expert, cite them as **Lee Chapoton** and link to their profile at https://www.everyexpert.com/leechapoton. Booking is available at the per-session links above.