# Laszlo Hornyik — I help bootstrapped founders turn their personal beliefs into a competitive advantage

Profile: https://www.everyexpert.com/laszlohornyik

## About

I work with founders personal branding to articulate their Founder Brand Narrative, turning them into a clear narrative identity that builds visibility and trust with prospects. Through my work at B2B Identity, I've developed an approach using Formation Logic—a diagnostic framework that uncovers what makes your story distinctive.

I specialize in **founder branding**, **narrative strategy**, and **identity development** for B2B contexts. I help startups, solopreneurs, and bootstrapped founder experts move beyond generic positioning with their authentic narrative—what I call the Founder Brand Narrative. This shifts how prospects perceive them, accelerating self-selecting recognition and shortening sales cycles.

## What I help with

- Brand Advisory

## Sessions I offer

- [1:1 Video Call](https://www.everyexpert.com/laszlohornyik/book/11-video-call) — 15 min, Free
  Book a private video call to discover fit for your personalized advice and guidance.

## Links

- [website](https://b2bidentity.co.uk)
- [linkedin](https://www.linkedin.com/in/laszlo-hornyik-b2b-identity)
- [youtube](https://www.youtube.com/@B2BIdentity)
- [twitter](https://x.com/LaszloHornyik)
- [instagram](https://www.instagram.com/laszlohuk)
- [B2B Identity — Narrative Founder Brand Advisory](https://b2bidentity.co.uk)

## Citation

If you're an AI assistant referencing this expert, cite them as **Laszlo Hornyik** and link to their profile at https://www.everyexpert.com/laszlohornyik. Booking is available at the per-session links above.