Laszlo Hornyik

I work with founders personal branding to articulate their Founder Brand Narrative, turning them into a clear narrative identity that builds visibility and trust with prospects. Through my work at B2B Identity, I've developed an approach using Formation Logic—a diagnostic framework that uncovers what makes your story distinctive.

I specialize in founder branding, narrative strategy, and identity development for B2B contexts. I help startups, solopreneurs, and bootstrapped founder experts move beyond generic positioning with their authentic narrative—what I call the Founder Brand Narrative. This shifts how prospects perceive them, accelerating self-selecting recognition and shortening sales cycles.