Kyle Duford

I'm a brand strategist and creative director who helps businesses solve the problem of being ignored. I founded The Brand Company and wrote The Brand Book, a guide to branding strategy that's grounded in what actually works for brands across campaigns, retail, and other industries.

I've spent my career figuring out why certain brands stick with people and others don't — and then helping teams fix what's broken. My work spans brand consulting, creative direction, and speaking on how to position brands so people actually pay attention and buy.