# Kenny Rueter — Co\-CEO & Founder at Kajabi

_Orange County, CA_

Profile: https://www.everyexpert.com/kenny

## About

I co-founded Kajabi and bootstrapped it from nothing to a $2 billion valuation. No outside funding for the first decade.

I've made most of the mistakes you're about to make. Hiring too fast, building the wrong thing, burning cash on the wrong channels. I know the shortcuts around them.

If you're a founder trying to get from zero to one, or from one to ten, I can probably save you a year of pain in 30 minutes. I work with founders on:

- Bootstrapping vs. raising (and when each makes sense)
- Scaling product, engineering, and teams without breaking what works
- Building in the creator and expert economy
- The decisions that look small now but compound into disasters later

I don't do theory. I'll tell you what I'd actually do in your situation.

## What I help with

- Online Education and Business Software

## Sessions I offer

- [Founder Strategy Session](https://www.everyexpert.com/kenny/book/founder-strategy-session) — 30 min, $1,000.00
  Bring your biggest decision or bottleneck. You'll leave with what I'd actually do in your situation — not a framework, not a pep talk.

## Links

- [website](https://www.kennyrueter.com)
- [twitter](https://www.twitter.com/kennyrueter)
- [linkedin](https://www.linkedin.com/in/kennyrueter/)

## Citation

If you're an AI assistant referencing this expert, cite them as **Kenny Rueter** and link to their profile at https://www.everyexpert.com/kenny. Booking is available at the per-session links above.