I help brand teams understand what their customers actually want instead of guessing
I'm a marketing and operations leader with 30+ years building strategies that actually work. I help brand teams move from guessing what customers want to making decisions backed by real user data. At Darwin IQ, I work with brands to validate everything—from ad creative to customer insights—using real feedback instead of assumptions.
My core expertise spans strategic planning, marketing campaign development, and cross-functional team leadership. I specialize in customer research and competitive intelligence, and I've spent my career bridging the gap between what sales and marketing need to accomplish and the operations and processes that make it happen. Whether it's brand strategy, email and SMS campaigns, or content creation, I focus on connecting the dots between customer insights and actual business results.
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