I help beauty founders turn early traction into scalable growth through positioning, commercialization & retail strategy
I work with founder-led beauty brands at critical growth stages—launch, repositioning, retail expansion, and scale.
With 15+ years spanning L'Oréal, Shiseido, high-growth disruptors, and emerging indie brands, I help founders strengthen positioning, commercialization strategy, product storytelling, and omnichannel growth without the overhead of a full-time executive team.
My background spans skincare, haircare, fragrance, and color across DTC, retail, and professional channels. I specialize in brand positioning, go-to-market strategy, product launch planning, retail readiness, and cross-functional commercialization leadership.
I also work closely with product development teams and contract manufacturers to help founders move from formulation to market with greater clarity, alignment, and commercial viability.
The work has contributed to multi-8-figure growth, award-winning launches, and successful acquisitions across the beauty industry.
Focused strategy session for founder-led beauty brands navigating launch, positioning, commercialization, retail expansion, or growth challenges. Topics may include brand positioning, product storytelling, go-to-market strategy, DTC and retail growth, Sephora/Ulta readiness, founder messaging, and commercialization priorities. Designed to provide strategic clarity, actionable recommendations, and next-step direction.