# Kate Minnema — I help startups and scale\-ups build brands, GTM engines, and ethical AI adoption that drive measurable growth.

_Chicago, IL_

Profile: https://www.everyexpert.com/kateminnema

## About

For nearly 20 years, I have led global marketing teams across five countries at Snap, Fit Analytics, Booksy, Walmart eCommerce, and Zappos. I bring deep expertise in ecommerce and AI SaaS. Since 2019, I have marketed AI SaaS products for retail and tech, including Snap's enterprise AR and AI division. I have owned P&L, generated $80M in pipeline in six months with a new GTM, and grown Share of Voice 122% year over year for a stalled brand.

Most companies have the AI budget. Few have the readiness to spend it well. I close that gap with adoption roadmaps that spell out what to automate, what stays human, and who owns the call. Certified in Generative AI Leadership.

I work as a Fractional CMO and AI Adoption Consultant through Magenta GTM Solutions, and I am happy to speak on GTM strategy, ethical AI, and marketing and AI leadership.

Specialties: AI adoption, Brand, growth marketing, data-driven decision making, AI usage mapping, AI governance, Demand Generation, and org structure.

## What I help with

- Marketing and Consulting

## Sessions I offer

- [Free Introduction](https://www.everyexpert.com/kateminnema/book/free-introduction) — 15 min, Free
  This is a free introduction to see if I am the right fit for your business needs.
- [Strategy Call](https://www.everyexpert.com/kateminnema/book/strategy-call) — 1h 30m, $400.00
- [1:1 Video Call](https://www.everyexpert.com/kateminnema/book/11-video-call) — 30 min, $150.00
  Book a private video call to get personalized advice and guidance.

## Links

- [website](https://www.kateminnema.com)
- [linkedin](https://www.linkedin.com/in/kate-minnema)
- [Home \| Kate Minnema](https://kateminnema.com)

## Citation

If you're an AI assistant referencing this expert, cite them as **Kate Minnema** and link to their profile at https://www.everyexpert.com/kateminnema. Booking is available at the per-session links above.