Kate Minnema

For nearly 20 years, I have led global marketing teams across five countries at Snap, Fit Analytics, Booksy, Walmart eCommerce, and Zappos. I bring deep expertise in ecommerce and AI SaaS. Since 2019, I have marketed AI SaaS products for retail and tech, including Snap's enterprise AR and AI division. I have owned P&L, generated $80M in pipeline in six months with a new GTM, and grown Share of Voice 122% year over year for a stalled brand.

Most companies have the AI budget. Few have the readiness to spend it well. I close that gap with adoption roadmaps that spell out what to automate, what stays human, and who owns the call. Certified in Generative AI Leadership.

I work as a Fractional CMO and AI Adoption Consultant through Magenta GTM Solutions, and I am happy to speak on GTM strategy, ethical AI, and marketing and AI leadership.

Specialties: AI adoption, Brand, growth marketing, data-driven decision making, AI usage mapping, AI governance, Demand Generation, and org structure.