Josiah Lau
I help technical founders find their positioning and real buyers, then reach them without relying only on ads.
About
I co-founded and bootstrapped three Shopify apps to global top 10 in their categories, without relying on ads and discounting. Our portfolio was acquired in early 2026.
Before that, I was a B2B marketer at early-stage startups, taking care of product and growth marketing.
Now I help technical founders find their positioning, work out who their real buyers are, what to say, and where to find them.
Services
Best for technical founders with a product that's working, now looking for their first 1,000 customers. During the call, we’ll dive into who your real buyer is, what to say to them, and the first channel to test beyond ads. You’ll leave with a list of clear next steps. I’ll also share real examples from my marketing career and my own founder journey of what good positioning and real buyers look like.
Services
Best for technical founders with a product that's working, now looking for their first 1,000 customers. During the call, we’ll dive into who your real buyer is, what to say to them, and the first channel to test beyond ads. You’ll leave with a list of clear next steps. I’ll also share real examples from my marketing career and my own founder journey of what good positioning and real buyers look like.