I help HR tech companies turn great software into pipeline — strategy, sales and messaging that actually converts.
Currently Head of Sales at Eli Onboarding, I lead the full commercial function — go-to-market strategy, pricing, positioning, ICP definition, channel strategy and revenue planning — for a multi-award winning HR tech platform operating across the UK and Europe.
Before that, 15+ years across the full HR tech stack — talent acquisition, HRIS, workforce management, analytics and onboarding — giving me a rare dual perspective. I understand how HR technology is bought because I've sat on the buying side. I understand how it's priced, positioned and sold because I'm doing it now.
I work with HR tech founders and commercial leaders at the point where great product meets go-to-market reality — helping them define their commercial model, sharpen their positioning and build the strategy that turns product-market fit into predictable revenue.
If you're an HR tech company with a strong product and a commercial challenge, let's talk.
Book an initial private call for 30 minutes of discovery and consultation