II help business owners and leaders build stronger teams, simplify operations and make growth manageable.
I help business owners and senior leaders build stronger teams, improve operations and turn strategy into action.
My experience spans professional and financial services, including Group Managing Director of The Affinity Group and roles with Lloyds Banking Group, AXA and MetLife. I also co-own Stonehenge CrossFit, so I understand the pressures of running a small business first-hand.
Through XSquared, I combine strategic advice with practical support: clarifying responsibilities, improving processes and systems, navigating change and helping teams develop the confidence and accountability to deliver.
People come first in how I lead. I believe trust, clear expectations and support give people the best chance to succeed.
I hold an MBA and mentor business owners for about 5 years now. Whether you’re facing growing pains or need an experienced sounding board, we’ll work out what’s holding you back, agree what matters most and identify practical next steps.
A focused conversation for business owners and senior leaders who need fresh perspective and practical advice. Whether you’re managing growth, tackling a team challenge or turning strategy into action, we’ll explore what’s holding you back and identify clear next steps. Bring a specific challenge or decision, and we’ll work through it together.