I help founders build brands and reinvent businesses from concept to launch - aligning purpose, strategy and execution
I'm a founder and brand strategist with 25+ years building and scaling brands across retail and product spaces. I've worked on 10+ brands and developed over 100 stores, helping founders move from idea to market-ready businesses through thoughtful strategy and creative execution.
My work spans brand positioning, retail strategy, product development, and building community around culture. I approach each project as a storyteller—connecting the dots between what a brand stands for and how customers experience it.
Book a private video call to see whether we’re a good fit to work together. Give me a quick rundown on you, your business, brand or idea, and where you feel you need help or support. I’ll let you know where I think I can be most useful and what working together could look like.
Send me something you’d like a second opinion on — a business idea, brand, name, offer, website, concept or direction. I’ll review it and send you clear, practical feedback on what’s working, what I’d reconsider and anything I think you may be missing.
Send me one business, brand or idea challenge you’d like me to think through. Give me the relevant context and I’ll take a deeper look at the problem, connect it to the bigger picture and send you my recommendation, reasoning and what I think you should do next.