Joel Stanton

I’m an ecommerce developer and consultant with more than a decade of experience across Shopify, systems integration, and the broader ecommerce software ecosystem. My work spans custom storefronts and applications, CRM, lifecycle marketing, subscriptions, B2B and wholesale, analytics, and fulfillment.

I help growth-oriented brands build scalable technology stacks, evaluate software, consolidate systems, and make build-versus-buy decisions. Long-term client relationships also give me visibility into what happens after implementation: what gets adopted, where friction appears, and which capabilities create lasting value.

My deepest expertise is in Shopify, including Shopify Plus, custom development, Functions, B2B, and the app ecosystem, with hands-on experience in Klaviyo, HubSpot, and Recharge.

A diverse background in creative & production, performance marketing, and development gives me a unique ability to see the whole picture.