I help business and marketing leaders turn marketing confusion into business clarity, then clarity into growth.
I've spent 15+ years building marketing that ties directly to revenue—whether that's scaling demand engines or improving conversion across the full customer journey. My work has spanned healthcare, medical devices, and consumer brands, and I've led initiatives that increased demand by over 2,000% and delivered more than 300% ROI.
I help marketing and business leaders cut through complexity by aligning your team around what actually drives growth. That means connecting marketing to sales, operations, and your bottom line. I advise founders and leadership teams on strategy, demand generation, and building marketing functions that support how your business actually scales.
Got one decision you keep circling? Bring it — a campaign that isn't landing, where to focus next quarter, a positioning call, or a "do I go X or Y" you can't settle. You get thirty focused minutes and a straight answer from a marketer who thinks like an operator, so the direction you leave with works for the marketing and the business behind it.
For when things feel scattered and you're not sure what to fix first. Growth is inconsistent, everyone has an opinion on what's next, and no one really owns the direction. We'll look at your marketing and the business behind it together, find what's actually holding growth back, and get to the real problem instead of the symptom. You'll leave with a clear read on where you stand and one concrete next step.
You know what you're doing. You just want sharper eyes on it before you commit budget or take it to leadership. Bring your strategy, your positioning, or whatever you're about to put your name on. I'll find the soft spots and help you tighten the thinking. Sometimes it confirms you're right and you walk in more confident. Sometimes it saves you from an expensive mistake. Either way, you get an honest senior read from someone who's made the calls you're about to make.