I help organisations understand customers, markets and buying behaviour to make better growth decisions
I help B2B organisations make better growth, positioning and go-to-market decisions through a deeper understanding of customers, markets and buying behaviour.
Over 20 years, I have worked across global organisations including Barco, Canon, OKI, BOC (Linde Group) and Rentokil Initial, turning customer and market insight into commercial results.
My expertise spans customer research, Voice of Customer, market segmentation, value proposition development, go-to-market strategy and cross-cultural business. I help organisations identify growth opportunities, challenge assumptions and make decisions grounded in customer reality rather than internal opinion.
If you are looking for an experienced, independent perspective on a business, market or customer challenge, start with a free alignment call.
Expand globally without stumbling over invisible cultural walls. The biggest blocker to international success isn’t logistics—it’s culture. Misreading local workplace norms, communication styles, or negotiation etiquette can derail deals and alienate teams. This session equips leaders with the Cultural Intelligence (CQ) to navigate new markets, build high-performing cross-border teams, and dodge the costly pitfalls of international expansion.
A practical strategy session for businesses seeking expert guidance on marketing effectiveness, customer focus, commercial growth, and strategic priorities. What We'll Cover - Marketing strategy review - Growth planning - Customer journey assessment - Route-to-market strategy - Marketing ROI - B2B demand generation - Strategic prioritisation - Market expansion opportunities Ideal For SMEs, marketing leaders, business owners, start-ups
Get an independent expert perspective on customer needs, buying behaviour, market opportunities, and growth strategy. Ideal for business leaders looking to make better commercial decisions based on customer insight. What We'll Cover Customer understanding and segmentation Voice of Customer programmes Growth opportunities Customer acquisition and retention Market trends Competitive positioning Value proposition development Ideal For CEOs, founders, commercial directors, marketing leaders, produ