Ian Sandall
Senior Editorial Consultant for Commercial, Corporate & Training Videont, effective video content
I’m a senior editorial and production consultant. I help organisations fix commercial, corporate and training video — scripts, rough cuts and finished edits that aren’t landing.
I tell you what’s wrong, why it’s not working, and how to put it right. If you need clear, practical direction from someone who’s spent years shaping video that actually works, book a session.
Why Work With Me?
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Senior editorial judgement - not editing, coaching or storytelling
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Commercial clarity — video that actually works for its audience
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Practical direction — clear fixes, not vague advice
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Experience across corporate, training and commercial video
Fast diagnosis — you get answers quickly, not a long process.
So if your video isn’t landing, book a session and let’s fix it.
Services
For teams with multiple videos or complex projects. We’ll go through your content in detail, identify the issues, and map out how to fix them. Ideal for training, corporate or commercial video that needs decisive editorial judgement.
Bring your script, rough cut or finished video. I’ll diagnose what’s not working — clarity, pacing, messaging, structure — and give you senior editorial direction to fix it. You’ll leave with a clear plan and practical next steps.
A short introductory call to understand your project and what you’re trying to achieve. I’ll get a sense of your video, script or edit, outline the main issues I see, and explain what we’d cover in a full session. This isn’t a full critique — it’s a chance to confirm fit and give you clear next steps before booking a paid session.
