Henry Paz

I help manufacturers understand the US market more clearly and turn that understanding into practical market-entry or growth strategies.

I learned this by doing it, both as the operator running the business and as a consultant brought in to advise. I worked with a Latin American brand and a Korean one, both established in their home markets but unknown in the U.S., guiding them through the full path from architectural specification to installation on the job site. The second moved faster than the first because I had already learned where the process tends to break down.

Engineering training and an MBA let me move between the technical and the commercial without losing the thread.