Helaku Whyles
I help founders and growing brands turn ambitious ideas into coherent brand systems, campaigns and creative that sell
About
Available immediately for freelance, contract and permanent Brand & Creative Lead work, remote or in London.
I'm a London based Brand & Creative Lead with 8+ years helping founders and growing brands turn ambitious ideas into coherent brand systems and commercially useful creative.
At KI Europe I led brand and creative across product launches, campaigns, brochures, photography, CGI, motion, web and social, built brand governance tools for non design teams, and contributed to a reported 25% increase in product sales. Through my consultancy, Endo Agency, I led a landmark approved public education campaign across digital and print out of home and London bus media, and recently created a complete identity system for a regulated UK healthcare clinic.
I help with positioning, visual identity, campaigns, pitch decks, art direction and AI enabled creative workflows.
BA (Hons) Graphic Design, UAL Camberwell. Portfolio: helakuart.com
Services
Hiring for a brand, creative or design role, or have a freelance project in mind? Book a free 15 minute call to talk through the brief, timings and budget, and see if we are a good fit. I'm available immediately for freelance, contract and permanent work, remote or in London, covering brand identity, campaigns, pitch decks, art direction and creative leadership.
A focused one to one session on your brand. Bring a launch, rebrand, campaign, pitch deck or creative challenge and we will work through positioning, identity systems, campaign direction, creative briefs, art direction and AI enabled workflows. You leave with clear priorities and practical next steps, drawing on 8+ years leading brand and creative for KI Europe, Endo Agency, Collier & Grant and founder led businesses.
Senior brand and creative direction without a full time hire. Four weekly one hour sessions plus two recorded video reviews between calls, so your team, freelancers or agency always have clear direction and sign off. Ideal for founders and marketing teams preparing a launch, rebrand, campaign or fundraise.
Links
Helaku Whyles | Brand & Creative Lead, London
Collier & Grant Brand Identity | Helaku Whyles
KI Seating Brochure Series | Helaku Whyles
Postura One Piece Stool Campaign | Helaku Whyles
Product CGI Art Direction | Helaku Whyles
Fleet Seating Collection | Helaku Whyles
CV | Helaku Whyles, Brand & Creative Lead (PDF)
Services
Hiring for a brand, creative or design role, or have a freelance project in mind? Book a free 15 minute call to talk through the brief, timings and budget, and see if we are a good fit. I'm available immediately for freelance, contract and permanent work, remote or in London, covering brand identity, campaigns, pitch decks, art direction and creative leadership.
A focused one to one session on your brand. Bring a launch, rebrand, campaign, pitch deck or creative challenge and we will work through positioning, identity systems, campaign direction, creative briefs, art direction and AI enabled workflows. You leave with clear priorities and practical next steps, drawing on 8+ years leading brand and creative for KI Europe, Endo Agency, Collier & Grant and founder led businesses.
Senior brand and creative direction without a full time hire. Four weekly one hour sessions plus two recorded video reviews between calls, so your team, freelancers or agency always have clear direction and sign off. Ideal for founders and marketing teams preparing a launch, rebrand, campaign or fundraise.