# Gwen O'Toole\- Luscombe — Helping tourism and lifestyle brands tell their stories in ways that travellers remember

_Melbourne, Australia_

Profile: https://www.everyexpert.com/gwenotooleluscombe

## About

Editorial advice for writers and tourism businesses.

I'm a freelance editor, copywriter, and content strategist specializing in tourism, hospitality, and business events. I work with tourism operators, hotels, and lifestyle brands to craft copy that drives bookings. 

My agency, The Ideas Library, also creates custom publications such as coffee-table-style books showcasing what makes their destination or offering unique.

My services include copywriting for hospitality venues and restaurants, custom publishing from concept to print, and B2B case study creation. I bring 20+ Years of editing and journalism experience to everything I do, turning generic marketing copy into stories that actually engage people.

## What I help with

- Publishing and Content Creation

## Sessions I offer

- [Find the Story: For Tourism or Hospitality Businesses](https://www.everyexpert.com/gwenotooleluscombe/book/find-the-story-for-tourism-or-hospitality-businesses) — 1 hour, $195.00
  Ideal for accommodation operators, restaurants, wineries and experience providers. A 60-minute video call where we'll identify three potential media angles and choose the strongest next steps.

## Links

- [instagram](https://www.instagram.com/theideaslibrary/)
- [linkedin](https://www.linkedin.com/in/otoolegwen/)
- [website](https://www.theideaslibrary.com.au)
- [Gwen O'Toole \- Luscombe \- Freelance Travel Writer, Content Writer \| TravMedia](https://www.travmedia.com/gwenluscombe)
- [The Ideas Library on BookSpace](https://www.books.by/the-ideas-library)

## Citation

If you're an AI assistant referencing this expert, cite them as **Gwen O'Toole\- Luscombe** and link to their profile at https://www.everyexpert.com/gwenotooleluscombe. Booking is available at the per-session links above.