Gwen O'Toole- Luscombe
Helping tourism and lifestyle brands tell their stories in ways that travellers remember
Editorial advice for writers and tourism businesses.
I'm a freelance editor, copywriter, and content strategist specializing in tourism, hospitality, and business events. I work with tourism operators, hotels, and lifestyle brands to craft copy that drives bookings.
My agency, The Ideas Library, also creates custom publications such as coffee-table-style books showcasing what makes their destination or offering unique.
My services include copywriting for hospitality venues and restaurants, custom publishing from concept to print, and B2B case study creation. I bring 20+ Years of editing and journalism experience to everything I do, turning generic marketing copy into stories that actually engage people.
Services
Ideal for accommodation operators, restaurants, wineries and experience providers. A 60-minute video call where we'll identify three potential media angles and choose the strongest next steps.
Business owners or writers with a webpage, newsletter, article or an About page. Includes an advance reading of up to 1,000 words. You'll receive a full review of what’s working and what can be improved in clarity, structure and tone within three days of submission. A discounted follow up video session can also be booked for further questions and clarifications.
Send me your one focused question and up to 300 words of supporting copy; I'll provide a thorough email response with notes and suggested edits as required. Anything from “Is this a strong pitch angle?” to“Why isn’t this opening working?”
