Graeme Spicer

I’m Graeme Spicer, a business strategist and founder of Spicer & Company. I’ve spent more than 20 years helping businesses make better decisions about strategy, customers, marketing and growth.

My strength is finding the simplicity buried inside complicated business problems — figuring out what actually matters, explaining it in plain language, and helping people decide what to do next.

Today, I work primarily with entrepreneurs and owner-led businesses, bringing a senior outside perspective to important decisions, new opportunities and stubborn problems.

I’m particularly interested in customer insight: understanding what people really need, value and respond to, and making sure that perspective is represented in business decisions.

I also teach marketing and strategy, which has made me pretty good at asking questions, challenging assumptions and making complex ideas understandable.