Digital marketing with engineering rigour
I help businesses make better decisions about search and digital marketing: what to fix, what to ignore, and what is worth doing next.
My background blends digital marketing and web engineering, including six years at Apple leading SEO engineering projects, and several years agency-side designing and implementing search marketing strategies for global brands.
I have particular expertise in design and build, website and platform migrations, international optimisation, structured data, optimising for AI, and local search.
My focus is solutions and strategies that survive contact with the technical realities of how websites and search engines really work.
Bring me a site, a plan, or a decision you are stuck on. Leave with a clear diagnosis and a game plan you can act on.
One hour on a specific problem or decision. This could be search visibility, a site redesign, a platform migration, content optimisation, or validating your current strategy. Bring a URL or a brief. You leave with a diagnosis and a short list you can act on — not a retainer or a slide deck. Price includes review of what you send beforehand (URL and a one-sentence question, plus any relevant documentation).
Half an hour on a specific problem or decision. Perfect for smaller issues or when you just need a second opinion. Bring a URL or a brief. You leave with a diagnosis and a short list you can act on — not a retainer or a slide deck. Price includes review of what you send beforehand (URL and a one-sentence question, relevant documents, etc.).