Florian Philippe
I leverage AI to make your brand more human.
I’m Florian, a Brand Therapist and brand architect. I help founders and businesses make their brand feel like the people behind it: clear about what they stand for, recognizable in how they show up, and comfortable using their own voice.
Brand Therapy starts with what’s already there: your perspective, the way you work, and the things your clients value. We turn that into positioning, messaging, and identity you can use.
AI helps put those decisions to work consistently. The point is to make more room for your personality and judgment in everything you create.
I bring 15+ years of brand, marketing, and creative strategy experience across six countries, in-house, agency-side, and as a CMO. Bring a brand that feels generic, a message that doesn’t sound like you, or a decision you’re stuck on. We’ll start there.
Services
A personal brand that feels like you, from what you say to how you look. We work through your positioning, message, and visual identity, using a guided self-serve workshop to start. Includes personal brand strategy, visual identity and design development, two 45-minute Brand Therapy Sessions, and one Brand Strategy Workshop & Ask.
Bring the thing you keep going back and forth on: how to describe your work, what your brand should look like, where to take your marketing, or a project that’s stuck. In this 45-minute session, we’ll look at it together, question the assumptions, and work out your next steps. A focused conversation about a real decision in your business.
Get my perspective on your brand, in your own time. Complete the self-serve brand strategy workshop and send your questions. I’ll review your answers and record a personalized video with positioning recommendations and practical next steps. You’ll receive your video within one week of submitting your completed workshop and questions.
