Faina Shpund
Helping founders build products people actually want to pay for
I've been building products for 20 years and working with founders for the last decade. Now it's all I do. I work with 25 to 30 founders at a time, across every industry you can think of, and I'm in their messages daily.
So I've watched the same mistakes play out hundreds of times. Founders treat everyone loving the idea as proof that someone will pay. They build for six months on features nobody asked for. They pitch the person who feels the pain instead of the one who holds the budget.
I work with founders on:
• What problem you're solving, and whether anyone will pay for it
• Customer conversations that get honest answers, not nice ones
• Interpretation of intent, as polite and interested look the same
• Cutting the MVP to what proves the bet
• Pricing, first customers, and what to do when growth stalls
There's no shortage of high level advice out there. What's missing is someone who knows your situation and can tell you what to do when you're stuck.
Services
Book a private video call to get personalized advice and guidance.
Send me a decision you're stuck on and I'll write you a straight answer. Founders usually come to me with one of these: Is the problem I picked something people will actually pay to solve? Does the feedback I'm getting mean anything? Which of these two directions should I commit to? Why did my launch go quiet? What should I build first, and what can I cut? Who should I really be selling to, and what should I charge? The more context you give me, the more specific I can be, so take a few minute
