Eric Glass
I help founders decide what their product's story is, then write the messaging that carries it.
Most founders I talk to have plenty of marketing going out. The deck, the site, and the sales call each describe the company a little differently, and nobody owns the difference. Nobody was ever given the job of deciding the story.
That's the job I do. I work out who your product is for, what it replaces, and why it wins, then write the messaging that carries it: the one-liner, the pillars and the proof behind them, a line for each buyer, and answers to the objections your team keeps hearing.
I've spent close to 20 years on both sides of the message, in product marketing, sales enablement, and customer success. Most recently I owned product marketing at CallRevu as it grew from one product into a platform. I've seen how a message reads in a deck and how it holds up with a customer after the sale.
Sessions run on my Positioning Framework, the same seven steps published at hgdigital.co/positioning-framework, so you can see how I work before you book.
Services
Not sure what's off? Start here. Send me your homepage, your deck, and one line on who you sell to. Within three business days you get a 10 to 15 minute recorded walkthrough: where your story holds, where your homepage and deck tell it differently, and the one change I'd make first. Book a Messaging Framework Session within 30 days and the $250 counts toward it.
You leave with your story decided and written down on one page. Before the call you answer four short questions. I read your site and two or three competitors ahead of time. On the call we work through my Positioning Framework together, in order. Within 48 hours you get your one-page messaging framework: your positioning statement, one-liner, three pillars with proof, a line for each buyer, and answers to the objections you keep hearing. Took a Positioning Read in the last 30 days? Your $250 c
