I help established businesses put AI to work, from first use cases to agents in production.
I'm a technology and AI entrepreneur. I co-founded Nice Agency, grew it to 40 people and exited to Karmarama in 2014. As Group CTO, I grew the business to 120 people before Accenture acquired Karmarama in 2016. I became an Accenture Managing Director, founded Creative Futures and led and delivered the world's first AI-moderated debate at SXSW 2019.
I'm founder and CEO of Decoded Consulting. We provide fractional CTO leadership and AI consulting to improve operational efficiency. Engagements include CTO and CMO of La Mesa RV, CEO of VanUpOffroad.com, Acting CTO of The Independent and Fractional CTO of Michelson Laboratories.
I'm also co-founder and CEO of Decoder, an agentic AI operations platform for independent insurance agencies.
I advise on AI adoption, agents in production, insurance and dealership technology, vendor selection, fractional CTO leadership and agency M&A. Based in Orange County, California, I hold a first-class Computing Science degree from Newcastle University.
Discuss your technology priorities, team and systems to identify what needs attention now and what can wait.
A focused session for business owners and leaders who want to put AI to work. We'll discuss your goals, workflows and technology, identify promising opportunities for AI and automation, and work through practical next steps. Bring a specific operational bottleneck, use case or vendor proposal. Drawing on my fractional CTO and hands-on AI experience, I'll help you assess where to start, what to build or buy, and what to consider around cost, reliability and implementation.
Bring a workflow that consumes too much time or creates repetitive work. We’ll examine the bottlenecks, identify where AI and automation could help, and discuss practical changes, implementation priorities and how to measure the impact.