I help founders and brands navigate the consumer health market - from brand strategy to DTC launch and profitabilit
I'm based in San Francisco and work with founders and consumer health brands on the strategic side of their business. I'm drawn to understanding how different markets think and how big ideas take shape in the real world.
I focus on the pieces that matter most: brand positioning, go-to-market strategy, and the practical steps that move a company from concept to sustainable growth. If you're building in consumer health and need someone who can think through both the strategy and the execution roadmap, that's where I come in.