Deon St.Mōr

I've spent 30+ years building brands from the ground up and fixing ones that were broken—from founding MOR Cosmetics and scaling it across 25+ markets globally, to creating ventures like Drumplings and St. Jerome's Hotel that redefined entire categories. I work with founders and brand leaders who've hit a ceiling locally and want to know exactly what it takes to expand globally without losing what made them successful in the first place.

Most brands try to scale by doing more of the same. I've learned that getting global is about understanding what's truly core to your brand versus what's just local habit—then building the operational and creative infrastructure to replicate that globally. I don't consult from the sidelines; I've walked every step of international expansion myself, so I know where the real obstacles hide.