David Shay
I help B2B founders turn scattered ideas into clear positioning and scalable marketing systems.
I act as the bridge between a founder's vision and actual market momentum. If you are leading a B2B company and your marketing feels disconnected, tactical, or unable to scale, the issue usually isn't a lack of effort—it's a lack of foundational clarity.
Through Stone Soup Strategy, I help founder-led businesses build the positioning, messaging frameworks, and operational marketing systems required for intentional growth. My approach cuts through the noise: we will clarify your narrative, build systems your team can actually run on, and align your strategy with revenue goals.
Check out my services below for targeted strategy sessions and asynchronous messaging teardowns, or book an intro call to discuss fractional marketing leadership.
Services
A quick, zero-pressure meet-and-greet for B2B founders. Bring the biggest marketing bottleneck you are facing right now (messaging, lead flow, or team structure). We will determine if your current challenge is a strategic gap or an execution gap, and see if my fractional approach is the right fit to help you scale.
Send me your current pitch deck, website homepage, or core sales narrative. I will review it asynchronously and send you a practical, actionable assessment detailing what is working, where you are losing your B2B audience, and exactly how I would restructure your positioning to resonate with buyers and drive action.
A focused, intensive 1:1 working session for founder-led B2B companies struggling to translate their vision into market momentum. We won't just talk; we will build. Using my Clarity Stack framework in a shared workspace, we will define your core positioning and map out a focused execution plan. You will leave with a PDF of our live build, a recording of the call, and a prioritized 30-day action plan for your marketing