David Shay

I run Stone Soup Strategy, where I help founder-led B2B companies build messaging frameworks, brand positioning, and marketing systems that clarify their story and fuel growth. Through fractional leadership, strategic sprints, and customized consulting relationships, I turn strategic confusion into executable plans.

--

I’ve spent more than two decades inside marketing organizations—leading teams, building brands, launching products, navigating acquisitions, and advising founders through moments of both acceleration and uncertainty.

Across industries and growth stages, I’ve seen the same pattern repeat itself: Smart people. Hard-working teams. Plenty of activity. But no shared understanding of what actually matters most.When clarity is missing, marketing becomes reactive.

Sales guesses.

Leadership debates tactics instead of decisions.

Effort increases, but progress slows.

That is where my work begins.