Daniela Simancas

I've spent years working with food, beverage, and consumer goods manufacturers wrestling with digital transformation. I help them turn AI from a buzzword into something their teams actually use on the factory floor—something that makes operators' jobs easier, not scarier.

Most companies treat AI implementation as a tech problem. It's not. It's a people problem dressed in code. I've learned that the difference between transformation that sticks and transformation that fails comes down to whether you bring shop floor workers into the conversation from day one, whether leadership actually understands what they're funding, and whether the tech you choose solves real problems instead of creating new ones. That's why I involve operators, shift leaders, and plant managers alongside engineers and data scientists—because they know what's broken.