Craig Paxson
The most important thing for a business is to create a competitive advantage.
I became a CEO unexpectedly when a client's owner could no longer lead. That first year, a hurricane wiped out 80% of my largest account's revenue. I had to make layoffs and learn what it really means to be responsible. I turned that $500K loss into $300K profit in two years and led the company through acquisition.
Now I work with business owners as a Competitive Advantage Architect. I start with your market and competitors — most owners have never done this analysis. When they do, they find competitive advantages their entire industry has overlooked. I help you move beyond competing on price or outworking everyone else.
Services
Most owners compete on price because they never built a reason not to. That's a positioning problem, and you can't see it from inside your own business. In sixty minutes, I'll read your market from the outside in and score you against your two closest competitors. You'll leave knowing your position, the profit model it supports, and the one differentiation dimension worth building on. Not a discovery call. The first hour of real strategy work — and you keep the output.
