I help companies find the right auction or liquidation solution and build a channel that lasts.
Providing auction and liquidation expertise for companies that need to turn assets into cash but lack the in-house expertise to do it well.
I spent four years leading one of the nation's largest online auction marketplaces, a platform hosting thousands of auctions each year by hundreds of different companies. Before that I worked nearly every seat in the business: platform technology, marketing, auction and liquidation operations, and strategic growth.
I know what it takes to run a marketplace at scale, from asset valuation and auction marketing to platform development, onboarding, and operational strategy.
Whether you're standing up your own auction channel, choosing the right outlet for surplus assets, or rethinking how your operation runs, I bring the full picture of expertise in the field. The technology keeps getting closer to the asset owner, but doing this well still takes more than software. That's where I come in.
Whether you're standing up your own auction channel or just moving assets you need gone, the path isn't obvious. Build internal and you've signed up for lotting, cataloging, pricing, buyer acquisition, and staffing. Go external and you're choosing among marketplaces, specialist auctioneers, and brokers, each with different reach, fees, and fit. Pick wrong and you leave money on the table. This call matches your assets, volume, and goals to the right move, so you know where your inventory should
Just listing it on Marketplace isn't a strategy. Companies sitting on excess, surplus, or unneeded inventory routinely leave money on the table. They hesitate, call the first company that picks up the phone, pick the wrong channel, or do nothing at all while opportunity cost eats up valuable space. This call cuts through that. We'll pin down the right strategy to turn those assets into cash, whether that means managing it internally, routing it to the right outside partner, or other options.
Book a private video call to get personalized advice and guidance.