Chris Gillis
I fix messages that leak sales Direct Response trained. Author: Words That Sell Even in the Apocalypse
I help brands rewrite the messages that are costing them sales. As a direct response trained copywriter and Navy vet, I've spent years building copy that cuts through skepticism and actually moves people to buy, whether that's website copy, email sequences, ad hooks, or full sales pages. I work with businesses that know their offer is solid but can't seem to translate that into words that convert.
Most people write copy that sounds polished but feels disconnected from what their customers actually care about. I start by understanding the psychological resistance in your reader's mindwhat they're afraid of, what they really want, where your messaging falls short, then rebuild it to speak directly to those tensions. That's what moves the needle on conversions.
Services
Book a private video call to get personalized advice and guidance.
Message Recon: a 60-minute working session where I find where your message is leaking sales. You answer 7 questions and send your site — I do the recon beforehand, reading your pages like your customer would. Then we get on a call and I walk you through every leak, in priority order, with exactly what to fix first. You'll leave with a clear hit list. Fix it yourself, hire me, hire someone else — but you'll stop guessing. If your words aren't selling, here's why. One hour. The leaks, named and ra