I help people who feel invisible online build an audience that actually pays attention
I help individuals and brands find their voice online and actually be seen for it.
Since 2022, I've been a social strategist at LinkedIn, where I lead creator education for a community of 6.5 million followers and host a monthly live event reaching more than 7 million people.
Before that, I spent years working directly with celebrities, CEOs, executive teams, and authors on developing their social strategy, alongside brand roles at CBS, SiriusXM, and Hulu.
What I've learned from all of it: the tactical stuff matters, but it rarely works until the inner stuff is handled. Most people aren't stuck because they don't know what to post. They're stuck because something about being seen feels risky. I work at both levels: the concrete strategy and the internal resistance that keeps smart, capable people playing smaller than they should.
If you're ready to build something real, I can help you figure out exactly what that looks like for you.
What's included: - Everything in the Strategy Session - Deeper brand narrative and positioning work - Content system design: pillars, formats, rhythm, repurposing - Address the internal blocks — visibility resistance, consistency, showing up on camera - Multi-platform strategy if relevant - Live content review or profile rewrite during session - Detailed follow-up doc
What's included: - Full review of your content, profiles, and positioning - Identify what's working, what's off, and why - Platform-specific strategy tailored to your goals - Messaging clarity work — nailing how you talk about what you do - Actionable roadmap for the next 30–60 days - Follow-up summary doc with key takeaways
What's included: - Quick audit of your current online presence - You bring a specific question or challenge — I give you a direct answer - We figure out if working together makes sense - One concrete next step you can act on immediately