Carlo Kasparian
I help brands turn strategy into growth — across brand, marketing, content, customer and digital.
I’m a senior brand, marketing and growth leader with 20+ years’ experience across sport, entertainment, retail, FMCG and digital. Most recently, I spent almost a decade at Football Australia leading an award-winning marketing, content and customer growth team across a $30M+ consumer business. I help businesses clarify their positioning, find growth opportunities, improve marketing performance, build stronger content and customer strategies, and create the teams and systems needed to scale. My approach is practical: understand the problem, challenge assumptions, prioritise what matters and leave you with clear actions you can use. I help businesses find the gap between where their brand is today and where their growth can come from.
Services
A practical 1:1 session for founders and marketing leaders who want to build a stronger team, clearer operating model and better marketing system. We’ll look at team structure, roles, workflows, agency relationships, planning rhythms, accountability and capability gaps — then identify what needs to change to help the team perform at a higher level and support sustainable growth.
A practical 1:1 session to help you clarify what content to create, where to show up, who you’re trying to reach and how social media should support your broader brand and business goals. We’ll review what you’re doing now, identify gaps and opportunities, and build a clearer content and channel strategy you can actually use.
Bring whatever you’re working through — a marketing challenge, business idea, campaign, team issue, career decision, growth problem or something you simply want a second opinion on. This is an open 1:1 session shaped around what you need most. We can explore ideas, challenge assumptions, work through options and turn the conversation into clearer thinking and practical next steps.
