# Carl Cummings — I help organizations turn their websites into more effective business tools.

_Shorewood, Wisconsin_

Profile: https://www.everyexpert.com/carlcummings

## About

I help businesses make their websites more effective by connecting business objectives, customer needs, and brand strategy.

My approach begins with understanding the organization, its customers, and what the website needs to accomplish. From there, I help identify opportunities to improve clarity, usability, communication, and overall effectiveness.

With decades of experience in brand strategy, creative direction, and user experience, I bring a practical, business-minded perspective to complex challenges.

Whether you're evaluating an existing website, planning a new one, or questioning whether your current approach is working, I provide experienced guidance to help you make informed decisions and move forward with confidence.

My areas of expertise include:
- Website strategy and evaluation
- User experience (UX) and customer journeys
- Brand positioning and alignment
- Website planning and content organization
- Strategic guidance and decision-making

## What I help with

- Brand Strategy and Consulting

## Sessions I offer

- [Website Strategy & UX Consultation](https://www.everyexpert.com/carlcummings/book/website-strategy-consultation) — 30 min, $150.00
  Is your website working as effectively as it should? In this 30-minute consultation, we'll discuss your website's challenges, business objectives, and opportunities for improvement. Whether you're considering a redesign, struggling with usability, or questioning how well your website communicates your value, I'll help you identify priorities and determine practical next steps. Bring your questions, concerns, and website URL. We'll focus on what matters most to your business.

## Links

- [linkedin](https://www.linkedin.com/in/carlcummings/)
- [website](https://carlbrandtherapist.com)

## Citation

If you're an AI assistant referencing this expert, cite them as **Carl Cummings** and link to their profile at https://www.everyexpert.com/carlcummings. Booking is available at the per-session links above.