Carina Cunha

I help founders maximize their two highest-leverage assets: capital and communication

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I am a strategist, investment banker, investor and entrepreneur with 20+ years of experience across startups, unicorns, FT100 & Fortune 500 companies.

I believe every business problem is a problem of energy allocation.

Strategy determines where you allocate resources. Persuasion determines whether people allocate theirs toward you: time, attention, capital or action.

Across 100+ founders and companies, my work has included launching a tech unicorn across Europe, leading billion-dollar corporate projects, advising on funding rounds, securing investment offers on the UK’s Dragons’ Den as a first-time bootstrapped founder, and generating 1B+ organic PR impressions from a $5K marketing budget.

Today, I am building Carta Meridian, my own investment bank, while advising founders across capital, strategy, positioning, GTM and global expansion.

Bring me your challenge. By the end of our call, you will have a roadmap.

United States
Startup & Venture Building

Services

Founder Deep Dive

For challenges that require deeper analysis. Send me the context beforehand: deck, numbers, funnel, positioning, business model or investor materials. We will work across: 🐉 Fundraising & investor positioning 🐉 GTM, market entry & expansion 🐉 Sales, pricing & revenue architecture I’ll identify the highest-leverage variable and build the strategy around it. Small input → disproportionate output.

1 hour$500.00
Founder Strategy Session

Bring me one strategic challenge. Fundraising, investor positioning, GTM, sales, pricing, partnerships, brand strategy, global expansion or a decision where you are too close to the system to see the constraint clearly. For 30 minutes, you have access to my brain. I will identify what is driving the challenge, test the assumptions around it and determine the highest-leverage next move. Find the highest-leverage variable. Small input → disproportionate output.

30 min$250.00
Intro Call

For founders considering an ongoing strategy, capital or advisory engagement with me. This is not a consulting session. We will use the time to understand the company, the challenge, whether I am the right person to work with and which engagement makes sense. If you already have a specific challenge you want to work through, book the Founder Strategy Session instead.

15 min$60.00

Endorsements

Dany M

CEO L7 Prime

“Carina is the kind of talent you rarely come across and when you do, you hold on. She brings a rare combination of creativity, strategy, professionalism, and genuine dedication that you will rarely see anywhere else. Working with her is always an absolute pleasure, and any team lucky enough to have her will feel the difference immediately. My recommendation is unconditional. 100%.”

Service provider

Mona Tiesler

Head of Investments

“Carina Cunha is a highly knowledgeable, thoughtful and engaging expert. She combines deep subject-matter expertise with strong strategic and commercial thinking, translating complex topics into clear, practical insights. Carina is collaborative, reliable and generous with her knowledge. I would highly recommend her to any organisation seeking an insightful and pragmatic expert.”

Colleague