I help you drive growth and end waste on Google Ads and beyond
I spent years as Googler on Google's top ad sales team and previously as a digital advertising strategist for businesses large and small.
I have a deep first-hand understanding of how the Google Ads platform, and others like it, obscure as much as they reveals. Aggressive conversion modeling, self-serving attribution windows, metrics built to flatter spend rather than reflect it: these aren't accidents. They serve the platform first.
I help advertisers separate signal from noise, so your budget goes toward what genuinely drives results, not what the dashboard wants you to believe is working. The results are finding new efficient growth and catching previously invisible waste.
If you suspect your digital ad spend isn't telling you the whole story, or driving the results that it should be, it probably isn't. Let's find where it's leaking, and why.