Riad Mouawad
I help founders make smarter brand and business decisions before they become expensive mistakes.
About
With 25+ years of experience in brand strategy and identity, I help entrepreneurs sharpen their positioning, challenge assumptions, uncover blind spots, and build brands people understand, trust, and choose.
I bring an independent perspective, experienced judgment, and practical advice. Not always what you want to hear, but what you need to make your next move count.
I'm the founder of Blackink, a brand strategy and identity practice, and the voice behind Brandvisor, where I share insights and practical guidance to help founders make smarter brand and business decisions.
www.blackink.me . www.brandvisor.me
Services
Facing a brand decision and need an experienced second opinion? Share one specific question about your brand, positioning, identity, or business direction. I'll review your situation and send a personalized video with my assessment, potential blind spots, and recommended next move. One question. One focused response. Practical advice backed by 25+ years of experience.
Launching, repositioning, or facing an important brand decision? Let's examine your challenge together. From brand clarity and differentiation to positioning, customer perception, and identity direction, I'll help you challenge assumptions, uncover blind spots, and evaluate your options. Bring your questions. Leave with an experienced perspective, practical recommendations, and greater confidence in your next move.
Is your brand communicating the value your business actually delivers? I'll independently review your positioning, messaging, identity, and key customer touchpoints to identify where clarity, differentiation, or perception may be holding you back. Receive a personalized video assessment highlighting your most important gaps, overlooked opportunities, and three prioritized recommendations to strengthen your brand.
Services
Facing a brand decision and need an experienced second opinion? Share one specific question about your brand, positioning, identity, or business direction. I'll review your situation and send a personalized video with my assessment, potential blind spots, and recommended next move. One question. One focused response. Practical advice backed by 25+ years of experience.
Launching, repositioning, or facing an important brand decision? Let's examine your challenge together. From brand clarity and differentiation to positioning, customer perception, and identity direction, I'll help you challenge assumptions, uncover blind spots, and evaluate your options. Bring your questions. Leave with an experienced perspective, practical recommendations, and greater confidence in your next move.
Is your brand communicating the value your business actually delivers? I'll independently review your positioning, messaging, identity, and key customer touchpoints to identify where clarity, differentiation, or perception may be holding you back. Receive a personalized video assessment highlighting your most important gaps, overlooked opportunities, and three prioritized recommendations to strengthen your brand.