I help principals close the gap between what their business is worth and what their brand communicates.
I've spent my career as a founder and strategist watching brands get rebranded while their underlying value proposition stays fuzzy—which is why the work I do at 10Four starts before any design gets made. I help business owners and founders see the decisions hidden beneath surface-level brand problems and align what you communicate with what you've actually built.
Most people think branding is about aesthetics, but it's really about strategy. I've learned that the gap between a business's true worth and what customers believe about it usually isn't a design problem—it's a clarity problem. My approach is less about deliverables and more about partnership: we dig into what your business actually stands for, who it's really for, and how to compound recognition over time instead of chasing the next rebrand.
A 30-minute working conversation to find out if there's a real gap between what your brand communicates and where your business actually is.