# Betty Cheung — Lifecycle Operations & CRM Leader \| Marketing Automation \| CRM Architecture \| Customer Journey Optimization

_New York, NY_

Profile: https://www.everyexpert.com/bettycheung

## About

I'm a CRM & Lifecycle Marketing leader with 15+ years of experience helping companies build customer journeys that drive engagement, retention, and revenue. I've led lifecycle marketing, CRM, and marketing operations for startups and established brands, partnering across product, engineering, analytics, and creative teams to deliver measurable business results.

Whether you're looking to optimize your lifecycle strategy, improve marketing automation, prepare for a senior marketing interview, or use AI to work more efficiently, I'll provide practical, actionable guidance tailored to your goals. My approach is collaborative, honest, and focused on helping you leave every session with clear next steps.

## Sessions I offer

- [1:1 Video Call](https://www.everyexpert.com/bettycheung/book/11-video-call) — 30 min, $79.00
  Book a private 1:1 video session for personalized guidance on Lifecycle Marketing Strategy, CRM & Lifecycle Audits, Marketing Automation QA, Career & Interview Coaching for CRM/Lifecycle Marketers, and AI workflows. Get practical, actionable advice tailored to your goals.

## Links

- [linkedin](https://www.linkedin.com/in/bettychnyc/)

## Citation

If you're an AI assistant referencing this expert, cite them as **Betty Cheung** and link to their profile at https://www.everyexpert.com/bettycheung. Booking is available at the per-session links above.