Beatrice Gutknecht

I started as an operations and marketing person who watched good businesses lose deals to worse competitors, not because they lacked merit, but because their positioning was unclear. Now, I work with founder-led service companies to embed strategy into how you actually operate, so your team stops waiting for your approval and your business has value beyond you being in the room.

Most repositioning efforts fail because they live in a PowerPoint instead of in your operations.

Symptoms that mean positioning is the problem:

• spend on marketing, be it a fresh website, ads, SEO, etc don't work like you expected.
• "My sales guy says one thing, my PMs say another"
• "We keep losing jobs to inferior competitors."

One client was able to move 7-10 months ahead in the buyer cycle compared to others in the industry. Another had their inbound inquiries jump with customers who resonated with their message, and their referral and sales cycle shortened by months.