Barry Hott

I've managed over $600 million in paid media spend since 2008, working with brands like Harry's, True Classic, and Lone River Ranch Water. I help direct-to-consumer and startup brands scale profitably by fixing what breaks most ad campaigns—lazy creative, poor audience targeting, and guesswork instead of data.

Most people assume ad performance lives or dies in the platform algorithm. What I've learned is it actually starts with understanding your customer deeply enough to speak their language in 3 seconds, then structuring your campaigns so the platform can actually find more people like them. I make ads that feel out of place because they work—not because they're fancy.